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African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 150

The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia

July-December 2020 - Vol 12 Num. 2

COVID-19 pandemic posed a great challenge for the financial industry in Ethiopia leading to an increase of mobile banking services which becomes a new normal and necessity for users of financial services. The study seeks empirically to test the impact of m-Banking quality service on Bank of Abyssinia customer’s...

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Collective action for improved market access among smallholder maize farmers in Masindi District, Uganda

July-December 2020

Ssajakambwe Fred, Elepu Gabriel, Walekhwa Peter N. and Mulebeke Robert  

The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia

July-December 2020

Eyob Ketema and Yalemwork W/Selassie  

Linking market access to improved nutrition among smallholder maize farmers in Masindi and Kiryandongo Districts, Uganda

July-December 2020

Ssajakambwe Fred, Mulebeke Robert, Elepu Gabriel and Walekhwa Peter N.  

Assessing the attitude towards mobile marketing among university students

January-June 2020

Aemro Worku, Haile Shitahun, Yonas Mebrate, Adino Andaregie

Factors that influence participation in markets through collective action among smallholder maize farmers in Masindi district, Uganda

October-December 2019

Fred Ssajakambwe, Gabriel Elepu, Peter. N Walekhwa and Robert Mulebeke

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

男女双模炮轰图片男女双模炮轰图片,男女怎样接触才不会怀孕男女怎样接触才不会怀孕,男人影院app安装 app男人影院app安装 app

April 2009

Investigating service quality dimensions in South African motor vehicle servicing

A. Berndt

April 2009

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

N. G. Nwokahand F. E Ondukwu

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

May 2009

A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

Wail Alhakimi and Rohaizat Baharun